The article “Corporate Blogs for Technology Businesses”* published by www.productmarketing.com says that according to Technorati, a popular ‘blogosphere’ search engine, a new blog is created every second. Here are other stats from the article:
– 16% of U.S. adults (32 million) are blog readers, a 58% increase over 2004 (from “The State of Blogging” by Pew Internet & American Live Project)
– 6% of American adults has created a blog (11 million people)
These figures stem from early to middle 2005, so by now they may be considerably higher based on what I am seeing in the media — a huge buzz on blogs.
*Authored by David Meerman Scott, whose blog is www.webinknow.com