While watching CBS News the morning of March 26, this report on “smart hotels” caught my eye—not so much for concerns about privacy, but more due to knowing these came by very clever experimentation by Marriot and other leading innkeepers. Perhaps not purely by coincidence, just a week before being featured in this broadcast, Marriot posted a job opening for the Manager of Digital Analytics. In similar postings by them over the past several years I see the hotel seeking someone able to “understand and apply best practices for designing statistical experiments.”
The funny thing is that I was once a subject for a factorial design by Marriott. This happened in the early 1980s during their development of the Courtyard. For a discount off my bill (I think $20—a fair amount of money back then), I got sent from room to room with various combinations and permutations of desks, chairs, bathroom layouts, etc.—so many that I became a bit bewildered trying to sort out what really hit the spot for me as a business traveler. Anyways, being into designed experiments, I enjoyed being a very small part (one data point!) of this Marriott success story in product development.
Nowadays Marriott tests their new concepts at the M Beta hotel in Charlotte seen here. Buttons throughout the property register resident’s reactions and impressions. Read more about these feedback devices and check out photos of recent innovations in this report by Innovation Leader.
My favorite hotelier, Hilton, also experiments on their rooms and services as you can see in this article by USA Today. At their Innovation Gallery in northern Virginia Hilton you can strap on a VR device and take a tour of a guestrooms of the future. Whoohoo!
As the CBS report noted, some of the new features coming at these high-tech hotels do create queasiness for them being so intrusive on one’s personal space. For example, I will take a pass on Hilton’s NuCalm device (not at all related to what’s pictured), which purportedly sends its wearers into 20 minutes of dozing that feels like three hours of deep sleep, thus evaporating stress and promoting utter relaxation. Leave my brain be, please!