If you finish reading this headline, your attention span beats a goldfish


Jo Craven McGinty in her column The Numbers in today’s Wall Street Journal, debunks this report by Statistic Brain that our attention span has eroded to below that of a goldfish, presumably due to so many distractions nowadays.

My feeling is that the average person truly can only concentrate on one thing for 8 seconds. Where Statistics Brain goes wrong is by overestimating the attention span of a goldfish. I put my pet Pancho (pictured) to the test with a very attractive lure. He came nowhere near 9 seconds of focus, despite me yelling “pay attention!” repeatedly. In fact, he never stopped long enough for me to get a good photo—notice how it’s out of focus.

OK, hold on, I’m getting a text message…

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